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Interesting Facts About CryptoKitties

December 5, 2022 Kristen Colwell

One of the most historically significant NFT collections is CryptoKitties, the world’s first blockchain based game. CryptoKitties was launched in…

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Posted in: Marketing Filed under: CryptoKitties, nft marketing

CryptoKitties Marketing Mix

November 23, 2022 Kristen Colwell

It is impossible to discuss NFT branding without mentioning CryptoKitties – the brand that broke Ethereum in 2017 and was…

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Posted in: Marketing Filed under: CryptoKitties, nft marketing

Azuki Marketing Mix

November 19, 2022 Kristen Colwell

We first discussed Azuki as a leader in Web3 brand identity, now we’ll review the Azuki brand using traditional marketing…

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Posted in: Marketing Filed under: azuki, nft marketing

Markets Yield Opportunity For Risk Management

November 11, 2022 Brian Colwell

Investors are wary. From inflation to geopolitics and across all markets, confidence is low. In an economy that already seemed…

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Posted in: Marketing Filed under: defi

Bored Ape Yacht Club Marketing Mix

November 10, 2022 Kristen Colwell

Let’s continue to review NFT brands using the classic Marketing Mix concept – referred to as the “4 Ps” (Product,…

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Posted in: Marketing Filed under: Bored Ape Yacht Club, nft marketing

CryptoPunks Marketing Mix

November 1, 2022 Kristen Colwell

The Marketing Mix – referred to as the “4 Ps” (Product, Price, Place, Promotion) is a classic business concept used…

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Posted in: Marketing Filed under: CryptoPunks, nft marketing

NFT Marketing Mix Strategies

October 24, 2022 Kristen Colwell

The Marketing Mix concept, also called the “4 Ps” (Product, Price, Place, Promotion) originated in 1960 and has withstood the…

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Posted in: Marketing Filed under: nft marketing

NFT Marketing: Traditional Versus Crypto-Native Branding Strategies

October 17, 2022 Kristen Colwell

NFTs have endured bear markets, crypto crashes, and scammers – making headlines, enticing celebrities and setting the tone for a…

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Posted in: Marketing Filed under: nft marketing

Interesting Facts About CryptoPunks

September 12, 2022 Brian Colwell

Thousands of NFT collections exist in the world, but none are quite as iconic as the pixelated CryptoPunks launched in…

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Posted in: NFT News Filed under: CryptoPunks

The Brand & Business of Chiara Alexa

August 28, 2022 Brian Colwell

To recap where we’ve come from and why this blog series exists – a brief history review and my own…

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Posted in: NFT Creators

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