When the excitement of the 2021 Bull Market dissipated in late 2022, I decided to make the most of the…
One of the most historically significant NFT collections is CryptoKitties, the world’s first blockchain based game. CryptoKitties was launched in…
It is impossible to discuss NFT branding without mentioning CryptoKitties – the brand that broke Ethereum in 2017 and was…
We first discussed Azuki as a leader in Web3 brand identity, now we’ll review the Azuki brand using traditional marketing…
Investors are wary. From inflation to geopolitics and across all markets, confidence is low. In an economy that already seemed…
Let’s continue to review NFT brands using the classic Marketing Mix concept – referred to as the “4 Ps” (Product,…
The Marketing Mix – referred to as the “4 Ps” (Product, Price, Place, Promotion) is a classic business concept used…
The Marketing Mix concept, also called the “4 Ps” (Product, Price, Place, Promotion) originated in 1960 and has withstood the…
NFTs have endured bear markets, crypto crashes, and scammers – making headlines, enticing celebrities and setting the tone for a…
Thousands of NFT collections exist in the world, but none are quite as iconic as the pixelated CryptoPunks launched in…