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Author: Kristen Colwell

Winning Marketing Strategies for Bear Markets

August 6, 2023 Kristen Colwell

Marketing, especially amid economic downturns, presents a distinct challenge, particularly for luxury brands and those whose portfolios consist of non-essential…

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Posted in: Marketing Filed under: web3

Winter In The Garden (Exploring Azuki NFTs)

April 18, 2023 Kristen Colwell

When the excitement of the 2021 Bull Market dissipated in late 2022, I decided to make the most of the…

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Posted in: Marketing Filed under: azuki, Azuki Beanz

Interesting Facts About CryptoKitties

December 5, 2022 Kristen Colwell

One of the most historically significant NFT collections is CryptoKitties, the world’s first blockchain based game. CryptoKitties was launched in…

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Posted in: Marketing Filed under: CryptoKitties, nft marketing

CryptoKitties Marketing Mix

November 23, 2022 Kristen Colwell

It is impossible to discuss NFT branding without mentioning CryptoKitties – the brand that broke Ethereum in 2017 and was…

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Posted in: Marketing Filed under: CryptoKitties, nft marketing

Azuki Marketing Mix

November 19, 2022 Kristen Colwell

We first discussed Azuki as a leader in Web3 brand identity, now we’ll review the Azuki brand using traditional marketing…

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Posted in: Marketing Filed under: azuki, nft marketing

Bored Ape Yacht Club Marketing Mix

November 10, 2022 Kristen Colwell

Let’s continue to review NFT brands using the classic Marketing Mix concept – referred to as the “4 Ps” (Product,…

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Posted in: Marketing Filed under: Bored Ape Yacht Club, nft marketing

CryptoPunks Marketing Mix

November 1, 2022 Kristen Colwell

The Marketing Mix – referred to as the “4 Ps” (Product, Price, Place, Promotion) is a classic business concept used…

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Posted in: Marketing Filed under: CryptoPunks, nft marketing

NFT Marketing Mix Strategies

October 24, 2022 Kristen Colwell

The Marketing Mix concept, also called the “4 Ps” (Product, Price, Place, Promotion) originated in 1960 and has withstood the…

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Posted in: Marketing Filed under: nft marketing

NFT Marketing: Traditional Versus Crypto-Native Branding Strategies

October 17, 2022 Kristen Colwell

NFTs have endured bear markets, crypto crashes, and scammers – making headlines, enticing celebrities and setting the tone for a…

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Posted in: Marketing Filed under: nft marketing

Audi Is Making NFT Moves

May 23, 2022 Kristen Colwell

In August 2021 Audi announced its planned entry into the Chinese NFT marketplace. The German auto maker backed Holoride, a…

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Posted in: NFT News Filed under: nft news

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