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Author: Kristen Colwell

Interesting Facts About CryptoKitties

December 5, 2022 Kristen Colwell

One of the most historically significant NFT collections is CryptoKitties, the world’s first blockchain based game. CryptoKitties was launched in…

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Posted in: Marketing Filed under: CryptoKitties, nft marketing

CryptoKitties Marketing Mix

November 23, 2022 Kristen Colwell

It is impossible to discuss NFT branding without mentioning CryptoKitties – the brand that broke Ethereum in 2017 and was…

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Posted in: Marketing Filed under: CryptoKitties, nft marketing

Azuki Marketing Mix

November 19, 2022 Kristen Colwell

We first discussed Azuki as a leader in Web3 brand identity, now we’ll review the Azuki brand using traditional marketing…

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Posted in: Marketing Filed under: azuki, nft marketing

Bored Ape Yacht Club Marketing Mix

November 10, 2022 Kristen Colwell

Let’s continue to review NFT brands using the classic Marketing Mix concept – referred to as the “4 Ps” (Product,…

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Posted in: Marketing Filed under: Bored Ape Yacht Club, nft marketing

CryptoPunks Marketing Mix

November 1, 2022 Kristen Colwell

The Marketing Mix – referred to as the “4 Ps” (Product, Price, Place, Promotion) is a classic business concept used…

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Posted in: Marketing Filed under: CryptoPunks, nft marketing

NFT Marketing Mix Strategies

October 24, 2022 Kristen Colwell

The Marketing Mix concept, also called the “4 Ps” (Product, Price, Place, Promotion) originated in 1960 and has withstood the…

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Posted in: Marketing Filed under: nft marketing

NFT Marketing: Traditional Versus Crypto-Native Branding Strategies

October 17, 2022 Kristen Colwell

NFTs have endured bear markets, crypto crashes, and scammers – making headlines, enticing celebrities and setting the tone for a…

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Posted in: Marketing Filed under: nft marketing

Audi Is Making NFT Moves

May 23, 2022 Kristen Colwell

In August 2021 Audi announced its planned entry into the Chinese NFT marketplace. The German auto maker backed Holoride, a…

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Posted in: NFT News Filed under: nft news

10 Countries Exhibit New Highs in Bitcoin Interest

June 28, 2021 Kristen Colwell

Global interest in cryptocurrencies has grown over the last five years driven by political turmoil, social unrest, economic disparity, and…

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Posted in: Marketing

How to Simplify Marketing Decisions

August 5, 2019 Kristen Colwell

Decisions are the building blocks of business and the maker (or breaker) of fortunes. Successful brands have strong decision-making track…

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Posted in: Marketing Filed under: analytics, branding, business, marketing

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