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Tag: branding

How to Simplify Marketing Decisions

August 5, 2019 Kristen Colwell

Decisions are the building blocks of business and the maker (or breaker) of fortunes. Successful brands have strong decision-making track…

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Posted in: Marketing Filed under: analytics, branding, business, marketing

Push and Pull Marketing Strategies for Cryptocurrency Projects

June 2, 2019 Kristen Colwell

TLDR: Marketing tactics can be assessed under the framework of Push versus Pull. Before the Internet came around and changed…

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Posted in: Marketing Filed under: ads, advertising, blockchain startups, branding, marketer, marketing

The Barrier to Cryptocurrency Mass Adoption

May 23, 2019 Kristen Colwell

TLDR: Looking back on the Dotcom era, winning brands such as Amazon, Google, and Facebook provide a mass adoption playbook…

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Posted in: Marketing Filed under: altcoins, analysis, analytics, blockchain startups, branding, business, buyer persona, market, marketing, mass adoption, strategy

5.5 Cryptocurrency Marketing Myths Busted

February 6, 2019 Kristen Colwell

Cryptocurrency marketing as a discipline is in its earliest stages. Projects and consumers alike are still figuring the whole “crypto”…

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Posted in: Marketing Filed under: advertising, branding, cryptocurrencies, marketing
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