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Tag: blockchain startups

Push and Pull Marketing Strategies for Cryptocurrency Projects

June 2, 2019 Kristen Colwell

TLDR: Marketing tactics can be assessed under the framework of Push versus Pull. Before the Internet came around and changed…

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Posted in: Marketing Filed under: ads, advertising, blockchain startups, branding, marketer, marketing

The Barrier to Cryptocurrency Mass Adoption

May 23, 2019 Kristen Colwell

TLDR: Looking back on the Dotcom era, winning brands such as Amazon, Google, and Facebook provide a mass adoption playbook…

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Posted in: Marketing Filed under: altcoins, analysis, analytics, blockchain startups, branding, business, buyer persona, market, marketing, mass adoption, strategy
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