The Industrial Revolution enabled an increased scale in human organization that facilitated specialization and coordination. Groups of people were brought together in production processes, leading to the rise of commerce and infrastructure types previously hard to imagine.
The first infrastructure developed during the Industrial Revolution was transportation - roads, canals, rail, air - for the movement of people and goods. The second infrastructure developed was energy utilities - oil, pipelines, gas, electricity - for the transmission of power. The third infrastructure has been telecommunications - radio, tv, satellite, Internet - but to what end?
As metaverse, 5G and other telecom technologies continue to advance, the foundation of a new social structure has grown from infancy to wide-spread media attention. Called “web3”, this new social structure relies on digital Identity for coordination, communication, organization and transaction. Yielding authority, influence, sovereignty and family, an individual’s digital Identity has more value now than ever before. Identity has become the new money.
So who are the leaders in web3 Identity? Several front-runners stand out, such as Bored Ape Yacht Club, Moonbirds, CloneX and Doodles, but it would be careless to leave Azuki off this list. Azuki clearly understands the value of Identity, as evidenced at the recent NFTNYC event. Let’s take a look at event pictures and tweets showing Azuki’s unparalleled creativity in bringing their universe to life.
The Azuki Universe Brought To Life
AZUKI // ENTER THE ALLEY
— Azuki (@AzukiOfficial) June 28, 2022
LUPE. FIASCO. pic.twitter.com/RvcmwUScls
— Azuki (@AzukiOfficial) June 24, 2022
— Azuki (@AzukiOfficial) June 23, 2022
My mind defaults to thinking about the future of Azuki at all times. But in this moment, all I felt was an overwhelming sense of gratitude.
Love me or hate me. This is me.
The garden is an incredibly diverse and welcoming community. Azuki forever.
— ZAGABOND.ETH (@ZAGABOND) June 28, 2022
— Josh Ong (@beijingdou) June 23, 2022
wtf the @AzukiOfficial event is wild
they totally disneyland-imagineered this place pic.twitter.com/FXR2wulwfV
— udiverse.eth (@udiWertheimer) June 24, 2022
“Dope sh*t only” they said.
— Sharky | P17 (Bozo) 🦈 (@Sharkanator1026) June 23, 2022
We’re in The Alley ⛩
— Last Knight (@LastKnightEth) June 23, 2022
Lets yooooo ⛩ AZUKI BUILT DIFF
— fastandlucid (@FastandLucid) June 23, 2022
It was only after leaving that I realized the greater vision. What azuki is building is not just an NFT project or a “community.'' What @AzukiOfficial is building is a multimedia brand meant to scale across the industry, built upon the foundation and principles of web3.
— Dominic (@0xDominic) June 28, 2022
Disclaimer: The author owns an Azuki NFT (Azuki#4780).